Intro­duc­tion and His­to­ry

Advanced ID Elec­tron­ics is the lead­ing semi­con­duc­tor provider, focused on com­po­nents for RFID transpon­ders, chip cards and RFID read­ers and ter­mi­nals. AdvanIDe has a proven long term track record in the Chip card Mar­ket since more than three decades, estab­lished as a sep­a­rate and inde­pen­dent brand with­in Assa Abloy in 2007 in order to focus on pro­vid­ing semi­con­duc­tors to the RFID and smart card indus­try. AdvanIDe’s con­tin­ued suc­cess has been marked by steady growth and ongo­ing inno­va­tion and in March 2022, the com­pa­ny reached anoth­er major mile­stone with RISA ASIA Part­ners sell­ing all their shares to IDen­tivest Part­ners Pte Ltd – a Sin­ga­pore reg­is­tered enti­ty, major­i­­ty-owned by the man­age­ment team and employ­ees of AdvanIDe. The chip card and RFID mar­ket remains dom­i­nat­ed by a few major play­ers with strong pur­chas­ing pow­er and influ­ence through­out the val­ue chain, where AdvanIDe stands out as the inde­pen­dent part­ner, small and mid-sized cus­tomers can tru­ly rely on. Inde­pen­dent from the influ­ence of their major com­peti­tors and offer­ing the flex­i­bil­i­ty to choose the sil­i­con that best fits our client’s prod­ucts and projects. AdvanIDe col­lab­o­rates with lead­ing sil­i­con sup­pli­ers and pro­vides com­pre­hen­sive tech­ni­cal sup­port, a wide range of sam­ples, tools, and test cards/tags, as well as source code and ref­er­ence designs. Our expe­ri­enced Field Appli­ca­tion Engi­neers (FAEs), posi­tioned in key regions world­wide, ensure expert sup­port for cus­tomers across the globe.